The menu
The services menu.
Everything a local business can order from a modern marketing team — in plain English. Every item opens into a full explanation. Scope and investment are a conversation with your marketing partner.
Foundations
Website Care →
Continuous maintenance for the business website: hosting, security, updates, backups, uptime monitoring, and small content edits — handled by professionals so the site never becomes a liability.
Every business with a website
Conversion Website →
A fast, accessible website built around the three questions every visitor asks in five seconds: what do you do, why should I trust you, and what do I do next. From a focused one-page site to a full multi-page build.
New businesses and rebrands
Website Rescue →
A structured overhaul of the existing website — speed, structure, accessibility, and the paths that lead to contact — without starting over or losing what already works.
Sites that look fine but underperform
Visibility
Local Visibility Program →
The layer that decides who shows up when someone searches nearby: full Google Business Profile optimization, clean and consistent directory listings, review momentum, and local schema — with progress proven on geo-grid maps, street by street.
Any business that serves a neighborhood
Search Program (SEO) →
The full engine: keyword research, technical and on-page SEO, authority content, an active Google Business Profile with regular posts, and a steady social cadence — built so the business ranks in search, wins the map, and appears in AI answers.
Businesses playing for the long term
Authority Website Program →
A deep topical build: every service explained, every serious question answered, every claim backed — service pages, knowledge guides, and answer pages interlinked into a site that reads as the authority in its market, to customers and to search engines alike.
Businesses that want to own their category locally
Service-Area Expansion →
Structured pages for every service in every city served — built with real local depth so a business appears in dozens of markets it serves but never showed up in. Done properly: no thin, duplicated pages that search engines penalize.
Multi-area trades: HVAC, plumbing, roofing, restoration
Demand
Google Ads Management →
Professionally managed Google advertising — typically Performance Max across Search, Maps, and YouTube — with a dedicated landing page and funnel built in, so every click lands somewhere designed to convert. Tracking wired for calls and forms from day one.
Businesses that need calls this month
Social Ads Management →
Full-funnel Facebook and Instagram campaigns that put the business in front of people who didn't know they wanted it yet — the med spa consult that started as a scroll, the kitchen remodel that began with one photo.
Visual, elective, cash-pay services: aesthetics, fitness, dining, home upgrades
Reputation Program →
A systematic review engine: asking every happy customer at the right moment, answering every review, and turning the growing wall of proof into rankings, clicks, and closed referrals.
Everyone — reviews improve every other channel simultaneously
Specialty
Accessibility (WCAG) Program →
Audit and remediation to WCAG 2.1 AA — the accessibility benchmark referenced in the wave of website lawsuits hitting healthcare, legal, and consumer-facing businesses. Compliance documented; risk retired.
Healthcare, legal, finance, and public-facing businesses — the primary lawsuit targets
Patient & Client Education Video →
Professional explainer video for websites, waiting rooms, and consultations — including clinician-reviewed, photoreal 3D medical explainers that walk patients through procedures before they ever ask.
Healthcare practices — dental, vision, skin, pain, pediatrics
Migration & Replatform →
A careful move off rented page-builder platforms — Wix, Squarespace, Duda — onto a site the business owns, with design preserved or improved and search rankings protected through the transition.
Businesses that outgrew their site builder
Security Response →
Emergency cleanup for compromised websites — malware and spam removal, backdoor elimination, blacklist recovery — followed by hardening so it doesn't happen twice.
Sites showing spam pages, strange redirects, or browser warnings
How to read this menu: most businesses start with Foundations, add one Visibility program, and layer Demand once the foundation is measured. Your marketing partner will sequence it for your market and budget.