Case studies.

DENTAL · MULTI-LOCATION

Situation: A group practice with a dated site, no structured data, and locations competing against each other in search.

Program: Full conversion rebuild, location architecture with cannibalization control, review cadence program, and a service-area page system.

Outcome: A single coherent presence: each location ranking in its own market, one review engine feeding all of them, and a site the front desk stopped apologizing for.

URGENT CARE · 2 LOCATIONS

Situation: Losing map-pack visibility to national chains with bigger budgets and more locations.

Program: Local visibility program (profiles, listings, reviews), content targeting symptom-and-service searches, and a restructured ads account with call tracking.

Outcome: Competing on relevance instead of size — visible for the searches that fill same-day slots, with every call attributable to its source.

OPHTHALMOLOGY · SURGICAL GROUP

Situation: Six locations, strong reputation offline, invisible online for everything except the practice's own name.

Program: Suburb-by-service search strategy, physician credential and E-E-A-T layer, structured data throughout, and patient education content.

Outcome: Found by patients researching procedures — not just patients already referred — with education content doing the pre-consult explaining.

COMMERCIAL SERVICES · 90+ CITIES

Situation: One location, huge service radius, and a website that only mentioned the home city.

Program: A structured service-area system: every service, every city, built with real local depth instead of find-and-replace duplication.

Outcome: Ranking conversations in dozens of cities the business had always served but never appeared in.